contact us

Use the form on the right to contact us.

You can edit the text in this area, and change where the contact form on the right submits to, by entering edit mode using the modes on the bottom right.

           

123 Street Avenue, City Town, 99999

(123) 555-6789

email@address.com

 

You can set your address, phone number, email and site description in the settings tab.
Link to read me page with more information.

CityEats iPhone App

​Extend the CityEats service, from traditional web and tablet table management, to include a consumer mobile app that delivers a user-friendly mobile table booking experience.

cityEats.jpg

Challenge

Create a differentiated mobile table booking product in a crowded market by inspiring the user to book a table relevant to an on-the-go context, enabling users to find a table immediately.

Answer customer demand for a native app to book tables from, in first phase and scale to waitlist and reservation management.

Solution

Create a native iOS application to serve initial launch markets taking advantage of strong food photography to create a unique user experience and inspire brand loyalty.

Process

Discovery & Scoping

I helped facilitate the workshop, collated the notes, and circulated the project plan. Throughout the project I managed delivery and scope across the disciplines of strategy, user experience and visual design.

Strategy & Research

Chad Wetherbee and I researched food-focused applications, conducted SWOT analyses and ranked their pros and cons. I presented a strategic vision and a project brief highlighting opportunities in the market, based on target audience profiles presented by the client. 

User Experience

I documented the functional requirements for the native mobile applications for iPhone and Android.  Then we conducted a review to set priority for initial release.

With a defined set of features I created a concept IA bubble chart to help the client prioritize features and updated the functional requirements.

I sketched core user journeys and interfaces with Chad, then drafted the complete wireframes and annotated them for visual design and development. 

Visual Design & Development

Throughout visual design and development I continued to coordinate the schedule as well as provide feedback considering brand, expected behavior and functional requirements.

Results

Delivered UX & Design to client's development partner to hit target launch date.

Since launch the homescreen has become more utilitarian, requiring users to select a market, party size, date to immediately deliver restaurant listings to users. While we recommended a more scalable, utility-driven approach initially, the client wanted to lead with a heavily visual discovery experience.