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Iterative UX Design

"Good design is about supplying intent" 
- John Hockenberry: We are all designers

Identifying a user's intent and providing an appropriate, usable system is an essential tenant of user experience design. While the design process is similar the solution is never the same.

My design approach is both collaborative and iterative. Beginning with research to determine user intent and the product's distinct positioning in the market. After conducting baseline evaluations and presenting findings, my ideal process includes working with visual designers, developers, clients and users to validate the solution in progress from whiteboard to development. Throughout the project lifecycle we iterate to improve the concept by involving stakeholders to gain feedback and streamline the solution for final delivery.

Team Brainstorm with Tigerspike

Team Brainstorm with Tigerspike

1) Discovery, Scoping & Project Management

  • Discovery Workshops
  • Effort Estimates
  • Information Gathering
  • Project Plans
  • Project Set Up


2) Strategy & Research

  • Competitive Analysis
  • Content Audit
  • Copywriting
  • Online Research
  • Project Brief
  • Project Requirements
  • Recommendation Presentations
  • Secondary Research
  • Stakeholder Interviews


3) User Experience

  • Heuristic Evaluation
  • IA & Wireframes
  • Prototypes
  • Site Map
  • Sketching
  • Storyboards
  • User Journeys & Flows
  • User Personas


4) Visual Design

  • Collaborate & Review With Visual Designers
  • UX Quality Assurance


5) Development

  • Collaborate & Review With Developers
  • UX Quality Assurance


6) Post-Launch

  • Optimization Strategy
  • Review Analytics