Create iPad app addressing goals of quick product discovery, legacy catalog integration and socializing shopping.

The competitor matrix highlights competitor strengths based on comparative feature sets for retail applications.

Analysis of strengths and weaknesses of six international retailers' mobile presence; evaluating the market position, mobile product features and usability task analysis.

Based on market research, we drafted four personas to help prioritize features for the iPad app.

Application Map displays the IA for the Sears iPad app.

Visual design for Sears iPad App home screen.

Designer: Johanna Kenney

Annotated wireframe for the Sears iPad app home screen.

We recommended moving the navigation from the top rail to the left rail due the tendency of users to hold a large tablet with hands on the left and right of the device.

For the search, browse and filter we also used a persistent slide out menu for the scalability and user context for "pogo-sticking" behavior. This element disappears in other sections providing a little chrome as necessary for immersive experiences.

Our vision for catalogs would evolve the familiar legacy product of a Sears catalog to a digital first experience, taking advantage the of opportunity to present interactive content in a non-linear format.

Collections as an enhancement of standard shopping lists, provide a social and curated element to the application allowing partners and friends to create, promote and share visual boards of Sears products and content.